Why Sponsor CapRadio
Reach an audience of engaged consumers and business decision-makers through a trusted and valued media source.
The CapRadio and NPR Audience
CapRadio and NPR attract audiences distinguished by their professional success, connection to their community and curiosity about the world around them. They are choice consumers, savvy business leaders and influencers who are active in their communities.
EducatedThey are lifelong learners
InfluentialThey drive trends through word of mouth and influence corporate and social networks
Community MindedThey participate in local initiatives and are highly active in the community
As a CapRadio sponsor, you can connect with those audiences in a way that creates positive brand sentiment and drives action.
65% of listeners and 76% of memberssay that they support businesses that sponsor CapRadio
82% of listenerstake action in response to something they heard on NPR
73% of listenershold a more positive opinion of companies that support NPR
70% of listenersprefer to do business with companies that support NPR
80% of listenersconsider NPR “personally important” to them
(Nielsen Audio, Fall 2021)
(Google Analytics, July 2021-June 2022)
2,600Daily Active Users
(Public Media App, July 2021-June 2022)
(Triton, July 2021-June 2022)
15-second announcements read live by CapRadio hosts.
Two radio formats: News/NPR/Entertainment and Classical/Jazz
Streaming Audio Pre-rolls
15-second produced pre-roll message on audio streams.
Four streams: News Station, Music Station, JazzStream, ClassicalStream
Podcast Message Insertion
15-second produced message inserted as pre-roll, mid-roll or post-roll.
Support for the Insight podcast comes from University of San Francisco, Sacramento campus. Educating students for careers in teaching, public health, counseling psychology, and nursing. Information at u-s-f-c-a-dotedu-slash-insight.
Web Banner Ads
Run-of-site display ads on CapRadio.org and in mobile app.
Become a sponsor of CapRadio's local programming.
Find out how your business can reach a network of 50+ NPR Member stations throughout California. Learn more about the CapRadio Network.
Corporate Circle Membership
Join CapRadio’s Corporate Circle to invest in independent, community-supported, nonprofit journalism. Learn more about Corporate Circle membership.
You’ll Be in Good Company
View the businesses that support CapRadio.