Businesses have a great marketing opportunity with Capital
Public Radio's 7 stations (KXJZ, KKTO, KXJS, KXPR, KXSR,
KUOP, and KQNC). Our combination of radio stations delivers a core
35-54 influential demographic. In short, it is the best educated,
most affluent, and most active audience available. Businesses
use underwriting or sponsorships to drive listeners to events,
showcase a new product, brand their business, or to build
credibility in the community.
Become a Capital Public Radio Corporate Underwriter
Underwriting, the sponsorship of programs or dayparts on Capital
Public Radio, allows your business to reach over 400,000 listeners
each week. Public radio provides a "halo" effect for businesses
that support it. Corporate supporters are able to reach our highly
educated, affluent, and culturally discriminating audience with
their message. And with our audience of business decision makers
and "influencers" underwriting is highly effective for
business-to-business marketing and advertising.
Support Those Who Support Us
Capital Public Radio's corporate underwriters demonstrate
their commitment to public radio's independent nature and
innovative programming and audience. Underwriters have the
opportunity to build a relationship with an extraordinarily
important market segment that appreciates their support of public
radio. This creates a loyalty unique to public radio. By
understanding and embracing the unique nature of our audience,
underwriters are able to reach an audience that is not accessible
through other media and is extremely loyal.
Advantages of Underwriting
- Minimum clutter - by airing a limited number of announcements
per hour your message receives listener attention
- High Time spent listening - your message is heard because our
listeners stay tuned for longer periods of time (7+ hours)
- Underwriter satisfaction - 80% of listeners prefer to buy
products from public radio sponsors, when price and quality are
equal - 84% of underwriters say public radio has met their
marketing expectations
- Halo effect - Underwriting enhances image, projects quality,
credibility and stability resulting in listeners being more apt to
learn more about and do business with the underwriter
Capital Public Radio Media Kit
Please contact Capital Public Radio's Managing Director of
Underwriting & Corporate Development at (916) 278-8913 to
obtain a current radio media kit including program information,
demographics, etc.
Contact Underwriting Department
For more information about marketing your business, service or
product on any of Capital Public Radio's stations, please
contact:
Craig McMurray
Managing Director, Corporate Development and Underwriting
(916) 278-8913
[email protected]
Lisa Cooper
Underwriting Specialist
(916) 278-8952
[email protected]
Diane Dulberg
Underwriting Specialist
(916) 278-8932
[email protected]
Rick Graffis
Underwriting Specialist
(916) 278-8938
[email protected]