Is Halloween Recession-Proof?

Share |
(Sacramento, CA)
Monday, October 26, 2009
By: Steffi Broski

Cheap Thrills owner Fred Smith, who goes by Uncle Fred, says that customers are stingier this year.
Smith: “I see them being very conscientious about price, on the telephone, in person…the money always comes up. They always say: how much is this, how much is that? And in the past, people weren’t’ really asking.”
Over at Evangeline’s Costume Mansion in Old Sacramento, Manager Jen Kossmann says the big hype this year is accessories. That’s because customers can combine them with things they have at home. She thinks that’s part of the reason why zombies and vampires are all the rage--a little glitter and fake teeth, and you’re all set. Other accessories are a hit, too.
Kossman: “Eighties wigs, specifically for hair bands, have been really popular. Big, wild rocker wigs.”
But while wigs and mustaches fly off the shelf, she says the store is selling fewer costumes and latex masks than in previous years. Still, Kossmann knows there are five more days to go. She says people tend to get caught up in the moment and in the end spend more than they probably should. After all, they want to look good for the party.