The event is centered on the Truckee River in Downtown Reno. It’s known as one of the country’s top whitewater competitions featuring world-class kayakers.
Festival spokeswoman Betsy McDonald says the three-day event will help boost business at local shops, hotels and restaurants.
“It’s one of their busiest weekends of the whole year. It really kind of helps them kick off summer and get in the black for the first time. I mean they have patrons just pouring out the doors on this weekend. So they really like the event.”
The sixth-annual festival also includes free kayaking clinics, the Run Amuck Fun Run, live music and a prominent beer maker’s Clydesdale horses. Most of the festival events are free.
Last year’s event attracted around 38,000 people. Organizers anticipate they’ll surpass that number this weekend.