The money would pay for new digital projection equipment, refurbished seating, interior paint and various repairs to the 60-year-old movie theater.
But the Crest’s General Manager Sid Garcia-Heberger says the most visible improvement will be restoring the theater’s 95-foot marquee with its original colors of royal blue, red, white, yellow and silver.
“It’s quite a vibrant palate. The colors that you see today are kind of faded down version of the color scheme so that will probably be the most notable difference.”
She says a portion of the $300,000 would be a forgivable loan and the rest would be repaid to the city. Officials with the Sacramento’s Economic Development Department say the project will help ensure that the theater stays a leader in the redevelopment of Downtown’s troubled K Street Mall.