Beverage Maker Agrees to Discontinue Alcoholic Energy Drink

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(Sacramento, CA)
Thursday, December 18, 2008

MillerCoors makes the most popular alcoholic energy drink holding about 90 percent of the market – it’s called Sparks. California Attorney General Jerry Brown and 12 other state attorneys general argued it puts young adults at great risk for injury.

Press secretary for Brown’s office Christine Gasparac says the combination of caffeine and alcohol can mask the effects of intoxication. 
“Students who consumed alcoholic energy beverages like Sparks were twice as likely to be involved in alcohol related accidents and injuries and also were more likely to be involved in sexual assaults or drunk driving.” 
Gasparac says the attorneys general also charged MillerCoors with illegally marketing to teens as well as making false health claims. MillerCoors denies any illegal marketing but says it will remove stimulants from Sparks to uphold its commitment to alcohol responsibility.