Campaign Targets New Apprentices

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(Sacramento, CA)
Monday, March 10, 2008
Baby boomers are retiring, and Schwarzenegger says California will need 200-thousand apprentices to help build public works projects over the next decade. The new roads, housing and levees will be paid for by 42 billion dollars in bonds voters passed in 2006. The Governor says it will be an historic rebuilding opportunity: “This is going to be huge. This is the same thing as when during the federal Eisenhower Administration, they built the federal highway system.” It’s being called the “I built it campaign.” It will include a website and public service announcements aimed at recruiting new apprentices. The state will also partner with community colleges, trade groups and unions.