Business Journal: Layoffs At Nor-Cal Beverage

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(Sacramento, CA)
Monday, January 15, 2007
Nor-Cal Beverage in West Sacramento has given layoffs notices to about 160 workers in its carbonated soft-drink division, after more than 65 years in the business. The company is selling its franchise and distribution rights to Dr. Pepper, Squirt, Hawaiian Punch and other brands … and looking for additional buyers as well for the rest of its line. Industry consolidation has been forcing independents out of the soft-drink business. Soft drink distribution comprised about 30 percent of the company’s $150 million business. But Nor-Cal will continue as a distributor for Anheuser Busch.