Business Journal: DirectBuy Coming To Area

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(Sacramento, CA)
Monday, December 18, 2006
Starting in mid-January, the former Antique Plaza in Rocklin will house DirectBuy. It’s a franchised chain of 112 stores in 33 states, which is based in Indiana. Customers pay a membership fee, then have direct access to more than 700 brand-name manufacturers at wholesale prices … but the particulars are cloaked in secrecy until an in-person sales pitch. Memberships are said to cost as much as $8,000, but the company offsets this with cost savings, especially on large remodeling projects. Owners Michael and Andrea Bertagna have a store in Pleasanton and plan to open a third in Elk Grove