Business Journal: Kings To Unveil New Energy Drink
A new energy drink will be hitting the market soon … branded by the Sacramento Kings.
Tuesday, November 14, 2006
Come December, Arco Arena and area stores will be carrying an energy drink called Havoc. It’s in a purple can – Kings purple – and it’s part of a four-year distribution agreement that Maloof Sports & Entertainment signed with the American enterprise Development Corporation. The flavor is called Kings Passion 4 Purple. The Kings have marketed commemorative cans of Bud Light and Pepsi before … so the concept isn’t new. The Kings affiliation helps the brand stand out in a competitive field, and some will buy cans of Havoc just as memorabilia.