Business Journal: Premium Wines in El Dorado Co
Winemakers in El Dorado County are growing old country varietals in order to connect with new customers.
Wednesday, November 8, 2006
Move over merlot, make room for some little-known grape varieties such as tempranillo that are gaining ground in El Dorado County. The county’s winemakers are adding these varieties to boost business and create more of a niche in the premium wine market. They are bottling Grenache as a stand-alone variety. And they are grafting obscure red winegrape vines to well-known whites. The county produced a wine-grape crop valued at $5 million last year, small compared to other much-larger regions such as Napa and Sonoma. But the county’s wineries attract tourists with a $200 million economic impact to El Dorado County. Winemakers hope that premium wines will lure more of those tourists and boost business. This is Ron Trujillo for the Business Journal.