Business Journal: Bee's Circulation Dropping
The Sacramento Bee reports that its circulation, like that of other daily newspapers, declined sharply in the last six months.
Wednesday, November 1, 2006
On Monday the large, metropolitan daily newspapers around the country reported eye-catching news about themselves. Their average circulation dipped nearly 3% in just the past six months. Early Tuesday the McClatchy Company released its figures. The Sacramento Bee’s average weekly circulation declined five and a half percent over the same six-month period. 2005 was the first year that the Bee actually experienced a drop in circulation, a slight one. The dailies are also reporting that visitors to their websites continue to show healthy growth, as people look there for the information.