New Campaign Fights Underage Drinking

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(Sacramento, CA)
Monday, June 26, 2006

School’s only been out for a few weeks now and some teenagers are already raising havoc for Ron Dosanjh. He’s the manager at Ernie’s Wine and Liquor store in Carmichael, where some teens recently stole a bunch of booze.   

"They just ran in here and ran right out and somebody was waiting for them outside."

Most underage drinkers don’t steal their liquor. A new survey found that 65% of them get it from family or friends. 

"This means it’s coming from homes, friends, older siblings, only 7% report that they’re getting it from retail establishments who fail to check for ID."

That’s Dana Fuderich with The Century Council – a group of distillers who commissioned the survey. They’re also starting a Public Service Announcement campaign including this TV commercial that shows a serene neighborhood…. 

"The kind of place where lots of teens get alcohol and never have to show ID - pretty obvious isn’t it?" 

The campaign is designed to coincide with the July 4th holiday. And Ron Dosanjh at Ernie’s Wine and Liquor thinks it’s a good idea. 

"I think it’s great. Parents should know where their kids are since they’re free right now."