MobilePro – the company hired to provide the city with high-speed wireless internet access – announced Friday it’s pulling out of the project.

Company president Jerry Sullivan says the Sacramento City Council wants them to do something they can’t: establish a free Wi-Fi network and pay for it by selling ads. 

"Our position has been very, very clear over the last several weeks and I guess months now that advertising based revenue model we do not feel at this point in time is a sustainable business model." 

Just two months ago, MobilePro kicked-off a pilot project that provided outdoor public Wi-Fi internet access in Cesar Chavez Plaza Park.

Officials with the City of Sacramento's Information Technology Department say they'll start looking for another Wi-Fi provider.