Governor Launches Ad Campaign

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(Sacramento, CA)
Monday, March 27, 2006

“Tomorrow is going to be a little bit better for Californians…because we’ve pulled our state back from the brink of bankruptcy….. "

This is a section from the ad airing in several major markets including San Diego, Sacramento and Los Angeles.  It touts the Governor’s
workers comp reform, new job creation and the reduction in the state’s deficit.  It may seem an early an ad buy for a November race, but campaign Chief Strategist Matthew Dowd says they’re laying groundwork:

“We’re not necessarily going to confront and ask a voter to decide to vote today or tomorrow – but it builds a case about why voters should re-elect the governor”


The two major Democratic candidates – State Treasurer Phil Angelides, and State controller Steve Westly, have been running ads for weeks.