The U.S. Hispanic Chamber of Commerce will use every inch of space at Sacramento’s downtown convention center, which happens rarely. Sacramento edged Reno to snare this national gathering. Between 3 and 5 thousand business owners are expected, spending several million dollars around the city during their stay. 

One in five Sacramentans is Hispanic. Local organizers say that hosting a large convention by this ethnic-based organization will help the city to land others.