It costs about two and a half million dollars for a 30-second TV ad during the Superbowl coming on February 5^th.  But it’s the key snacking event of the year, say the marketing gurus at Diamond Foods in Stockton. So they’ll have a quirky ad early in the fourth quarter touting Emerald Nuts, hoping to tear market share away from the likes of Planters and Frito-Lay.
 
They tried it last year … and they say that their Superbowl ad sparked sales up 56% after the game. Their creative has again been done by Goodbby, Silverstein & Partners of San Francisco, which created the “Got Milk” campaign. The ad will again use a word play on the letters in Emerald Nuts.