The California law, set to go into effect on January first, would require marketers to get permission to send ad faxes from recipients. The new federal law does not require such permission from ongoing customers, but it does give recipients a way to opt out of getting future faxes from a sender.
The national chamber doesn’t want to trip up national fax ad campaigns by any of its three million affiliated businesses across the country. Its suit seeks a trump of the more stringent California ad fax law.
A January nine hearing has been set for federal court in Sacramento, a week after the California fax law goes into effect.