The campaign includes print and radio advertising.
“When you don’t know how she feels, ask. Men can stop rape.”
The California Coaltion Against Sexual Assault campaign also includes a so-called “Strength Team” of young men who’ll be taking the message of “My Strength is Not for Hurting” to high schools throughout California.
(chanting) “My strength is not for hurting. My Strength is not for hurting. Buh, buh, buh”.
Team member William Villareal says it’s a unique approach that shows how young men can be part of the solution. “That young men are here to use their strength in positive ways. That they can help end sexual violence.”
Money for the campaign comes from a grant that the federal Center for Disease Control gave to the California Department of Health Services. Department Director Sandra Shewry rape and attempted rape are continual problems. “Sexual assault’s a longtime, persistent public health challenge and it’s something that can be best addressed through prevention.”
Shewry says the campaign is in synch with the state’s aggressive approach to preventing AIDS and tobacco use.