Last week when the F-B-I agents said they suspected a terrorist cell was operating in Lodi, the national media swept in to the San Joaquin County city, known for it's wine industry.
It doesn't appear that widespread publicity had a negative impact on the community as some residents feared.
Mark Chandler, Executive Director of the Lodi-Woodbridge Winegrape Commission, says tasting rooms have been packed.
"Interesting our tasting rooms are still busy, in fact busier than usual so we're not really seeing any negative impact."
Lodi Mayor John Beckman thinks the publicity has increased awareness of the city in a positive way.
"Maybe they've heard it for the first time for the wrong reasons, but they can quickly associate that with good wines and tourism and I think it's going to be beneficial in the long run to Lodi."
Media experts predict the coverage will gradually subside, unless more serious charges are made.
(Photo courtesy: Lodi-Woodbridge Winegrape Commission)