A study by Oregon researchers for the California Travel and Tourism Commission reports that travel spending by visitors in California hit $82 billion dollars last year. Nearly 900,000 jobs are tied to the visitor industry in California, with a $26 billion dollar payroll.
California had already had one of the lowest tourism budgets of any state several years ago, when it was $7 million. It’s since been virtually eliminated. In the four-county Sacramento region, the transient occupany tax that visitors pay for hotel stays generated $50 million for local government.