Props Pass Without Ads

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(Sacramento, CA)
Thursday, November 4, 2004
When it comes to political campaigns, television ads are certainly part of the recipe for success. But for a few propositions—an issue that resonated with the voters and compelling ballot language were the deciding factors, with little or no campaign efforts. Political Consultant Kevin Spillane (SPILL-ane) worked on the Prop 62 campaign this year. He says the ballot label has more to do with a measure’s success. Cut: Kevin1 (:12) “So really you’re looking at what does the voter pamphlet say, how does it describe it, what are the arguments there. And how does the issue come down to basically a few words in description to the voter and that’s what a lot of voters use to base their description on.” Propositions 59 and 60A didn’t need the help of ads—the initiatives dealing with public records and state surplus property respectively were both approved by voters with wide margins. SOC