TV Ad Targeting Wal-Mart for Prop 72
A new TV ad targeting Wal-Mart is the latest effort by supporters of Proposition 72, that creates requirements for California employers to provide health coverage.
Monday, October 25, 2004
The Proposition 72 campaign is spending three-million dollars to air a television ad that says despite its profitable status, Wal-Mart does not provide affordable health insurance for workers, creating a burden on public health services. Sacramento State University Communications Professor Barbara O’Connor says WalMart can create an instant reaction. Cut: Barb1 (:14) “It conjures up an image of a big nasty corporation, that’s low pay and undercuts the local establishment and it was a deliberate use I’m sure, because they know many people have that feeling, particularly small businesses.” Last month, Wal-Mart launched a newspaper ad campaign to counter what it says is mis-information about the company. Wal-Mart rejected charges that it does not provide health insurance to its workers—something Prop. 72 supporters say they’ll address in the coming days. SOC