Nevada Trying to Lure California Businesses

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(Sacramento, CA)
Monday, October 11, 2004
The State of Nevada is forever on the prowl for California businesses, hoping its low-cost environment will lure some companies to relocate. On Wednesday a consortium of five groups in Nevada will unveil a new campaign they’re funding … which will roll out in Sacramento, the Bay Area and Los Angeles. On billboards and in other media, their pitch line is, “Will your business be terminated?” This is a shot back at Governor Schwarzenegger, who was featured in California’s billboard campaign across the West during the summer, with the copy line, “Arnold says.”