Farmers Would Benefit from Increase Consuption of Fruits and Vegetables

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(Sacramento, CA)
Friday, October 1, 2004
The two-year study is believed to be the first to quantify how farmers would benefit from improving the diets of the public. U-C Davis Agricultural Economist Karen Jetter says researchers found that if California adults adhered to USDA guidelines to eat the recommended daily servings of fruits and vegetables, it would mean millions of dollars a year in revenue to farmers. JETTER :08—From about 400 million for the five-a-day recommendation. And then one-and-a-half billion a year for seven-a-day recommendations. Agriculture in California is a 28 billion dollar a year business. Scott Horsfall, an executive of the California Grown campaign, says his organization has spent 26-million dollars over the past three years to promote the state’s produce. HORSFALL :06—There’s a lot of evidence that when they are aware, they do tend to buy California grown products. Not all producers would benefit from the public eating more fruits and vegetables and less fast food. One example would be growers of sugar beets. Bob Hensley KXJZ News.