Clear Channel Cutting Advertising Clutter
The country's largest radio station chain will cut the volume of its on-air advertising by January first.
Monday, September 13, 2004
Clear Channel Communications, which owns four Sacramento radio stations, including top rated KFBK, is trying to clear the clutter of advertising on its airwaves. Beginning next year the Texas based company will play up to thirty percent fewer ads per hour. The company had received complaints from both listeners and advertisers that the high number of ads aired -- up to twenty two minutes an hour in some cases -- has been too much. The company will give the freed up airtime to its news, talk and music formats, in an attempt to boost ratings. But with fewer and shorter ads, Clear Channel is expected to raise the prices for the commercials it does air. For the Business Journal, this is Mark Larson